
I know the title sounds harsh, but I just saw this from Disney Research:
http://www.disneyresearch.com/project/d ... tructures/
And it looks a lot similar to what Takeo Igarashi was doing several years ago:
http://www.geocities.jp/igarashi_lab/pi ... dex-e.html
First I thought Igarashi was working at Disney, but I can't find his name there. Look at the demostration movie, it's the same concept. They even create an inflable bear there. And Pillow is from 2006.
We have talked about Igarashi's work several times here. If you don't know it, I recommend you to make a research. His team has developed very interesting concepts.