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TV ad using Anime Studio
Posted: Sun Aug 26, 2007 12:11 pm
by BunyanFilms
Hi
I have just finished producing our first TV ad utilizing Anime Studio. We'll probably do a bit of tweaking here and there but we are very happy with the results. We didn't try anything overly difficult and kept everything simple.
I would value any comments. This ad will air nationally shortly in Australia.
Check it out
http://www.shoalhaven.net.au/~bunyanfil ... 0Final.mov
It was a great little job to try out the software.
I scream
Posted: Sun Aug 26, 2007 12:17 pm
by toonertime
great ad concept! What approach did you use
to bring the toons into the video?
Posted: Sun Aug 26, 2007 12:32 pm
by BunyanFilms
We animated the characters with the video footage on AS then turned off the video layer to render them as a sequence of PNGs. This was then imported into Final Cut. It was edited, colour graded and rendered out from Final Cut.
Posted: Sun Aug 26, 2007 1:46 pm
by FCSnow
It's a great spot! One question, you have a created a number of characters for the stage, but don't seem to have much screen time. Is there more to this advert than we've seen or will we see more of them in later spots? It would be a waste if we didn't.
F.C.Snow
Posted: Sun Aug 26, 2007 1:52 pm
by BunyanFilms
This spot is an on-going series of spots for this company. We have been producing the ads for two years. Here is another ad we did preceding this one.
http://www.shoalhaven.net.au/~bunyanfil ... 0Cream.mov
I designed all the characters and the concepts. It seems to be working very well for the company.
Posted: Sun Aug 26, 2007 3:49 pm
by jahnocli
He he! Great stuff...
Posted: Sun Aug 26, 2007 8:07 pm
by FCSnow
Another great spot, even greater. That makes me feel better. So many times I have made artwork or animations for other people and companies only to see it thrown away.
Again great work. Keep it up.
F.C.Snow
Posted: Mon Aug 27, 2007 12:02 am
by human
Shrewd use of animation--cutting down on the the labor-intensive screen time of characters by using live video. Good move.
The best thing was the over-the-shoulder view of the stalwart deliveryman character. Are there any problems in animating the shadow gradients?
I need to point out one small artistic flaw, though: the scarlet on the drums doesn't properly belong in your color scheme--which is orange, yellow, and blue.
Posted: Mon Aug 27, 2007 3:29 am
by BunyanFilms
Thanks for the comments
Human: You're right about the red drums, but I was guided a bit by the drums that were actually on stage. I know in the final edit you can't see them now but some other live action shots had them a bit more prominent so I thought I'd better keep them similar in case the were visible.
Regarding the shadows. Yes they were a pain at first. They were on a separate layer and would just not move with the bones properly. I tried manually attaching the bones to the character. I then manually attached the bones to the shadows as well and it worked. So the shadows move exactly right. I didn't think that you could attach multiple layers to bones, guess you can.

Posted: Mon Aug 27, 2007 8:54 pm
by touchdown
BunyanFilms wrote:We animated the characters with the video footage on AS then turned off the video layer to render them as a sequence of PNGs. This was then imported into Final Cut. It was edited, colour graded and rendered out from Final Cut.
Why did you export as PNGs? Is there a problem with quality by rendering out to a video format and importing?
I'm just curious. I use Sony Vegas 7 rather than FCP, so I'm always curious to these sorts of things.
Thanks!
Posted: Tue Aug 28, 2007 1:27 am
by BunyanFilms
Touchdown: I exported the animation as a PNG sequence because I've found that on my Mac exporting a Quicktime movie sometimes crashes. Also the working live action files were interlaced and I wanted the editor to de-interlace them in editing to integrate the animation properly. We then also needed to do a colour grade on the shots. It's also easy to shuffle PNG sequences around the various remote studio facilities as they are amazingly small for the quality and properties of them.
Posted: Tue Aug 28, 2007 1:46 am
by touchdown
ok thanks.
I hadn't considered the interlaced connection.
I don't mix things like that too much.
Posted: Tue Aug 28, 2007 6:17 am
by Mikdog
very very cool