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NEW Sollatek adverts - completed June 2009

Posted: Mon Jul 06, 2009 4:44 pm
by Barry Baker
Here are my latest two adverts for Sollatek electrical products - in this case a voltage stabiliser and an uninterruptible power supply. They're showing on TV in Kenya, and they are made with ASPro 5.6

The subject matter sounds dry, but the ads are fun - take a look:

Image Sollatek SVS

Image Sollatek UPS

Posted: Mon Jul 06, 2009 6:13 pm
by Mikdog
Great work ;)

Nice use of bones in the hair in both cases. Poor lady's getting nailed all the time.

Care to share how you achieved the 3D look? I remember viewing your carrot character - just a flat shape with the eyes and mouth in a curved path to simulate 3D. Similar?

Sounds like a South African narrator.

Posted: Tue Jul 07, 2009 12:48 pm
by AmigaMan
Really nicely done. Especially the bit where she staggers around in the first one after being zapped. Great! :D

Posted: Tue Jul 07, 2009 1:31 pm
by Barry Baker
Mikdog wrote:Great work ;)

Nice use of bones in the hair in both cases. Poor lady's getting nailed all the time.

Care to share how you achieved the 3D look? I remember viewing your carrot character - just a flat shape with the eyes and mouth in a curved path to simulate 3D. Similar?

Sounds like a South African narrator.
Yes, poor lady - she'd better stay away from electrical equipment.

The carrot character wasn't mine, actually, but I remember it too. I like to use an actual 3D object for the head and nose, then animate the features on 2D layers positioned around the face. I used Wings3D for the modelling, and ASPro itself for the texture mapping of the hair.

The great thing about a 3D head is that you can make actions for any expressions, lip sync, eye blinks etc. and they will work at any angle - well, not all the way to profile, but enough to give a nice lively movement to the acting.

The morphing techniques for animating head turns are fascinating, and they give a truer 2D look, but there is a problem with adding expressions and mouth movements and still keeping the freedom of movement in the head.